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Cart Abandonment

Cart Abandonment Reminders are an effective way to re-engage customers who leave products in their cart without completing the purchase. When items are left in a cart, automated emails can be sent with exclusive coupon codes, encouraging customers to finalize their purchases. This feature enables businesses to boost sales while enhancing customer retention and engagement.

Enable and Manage Cart Abandonment​

Enable Cart Abandonment Tracking​

  1. From the owner dashboard, Navigate to: eCommerce > Settings > Cart Abandonment.

  2. Enable Cart Abandonment Tracking

    • Enable the toggle to start tracking abandoned carts. Once enabled, the platform will store the cart information of users who leave without completing their checkout. This will allow sending the reminder emails to customers.

  3. Enable for Staff/Admin

    • If enabled, owners and staff will also receive emails for abandoned carts.

  4. UTM Parameters

    • This allows to track the effectiveness of recovery campaigns through analytics tools (e.g., Google Analytics)
    • UTM parameters are appended to cart URLs in emails, allowing you to monitor how many customers return to their carts and complete purchases.

  5. Set Reminder Emails - Click "here" (redirects to Settings > Email > E-Commerce > Abandoned Cart Tab). This page can also be accessed by navigating directly to Settings -> Email -> E-Commerce and selecting the Abandoned Cart.

Set Cart Abandonment Reminder​

Reminder Sequence for Cart Abandonment

  1. First Reminder: An initial email sent shortly after the cart is abandoned, gently prompting customers to return.
  2. Second Reminder: A follow-up email reinforcing the value of the items left in the cart.
  3. Final Reminder: A last nudge to encourage customers to complete their purchase, possibly with added incentives.

Cart Abandoned Email Template: 1st Reminder

The 1st Reminder Email is the initial step in re-engaging customers who have left items in their cart. Here's how to configure it effectively:

  • Set Reminder Timing: Define the precise interval for when this email should be sent after cart abandonment. You can choose specific timings in minutes, hours, or days to ensure timely delivery that aligns with customer behavior.
  • Offer Coupons: Enable the coupon feature to include exclusive discount codes in the email. These special offers incentivize customers to act quickly and complete their purchases by taking advantage of the discounts.
  • Add Subject content of the email which will appear in the recipient's inbox before they open it.
  • Use dynamic shortcodes to personalize the email content. Shortcodes allow you to insert customer-specific details directly into the email, making the communication more relevant and engaging.

Shortcodes dynamically insert customer and cart details into your email. Here’s a list available Shortcodes -

[customer_first_name]: The first name of the customer.

[customer_last_name]: The last name of the customer.

[customer_email]: The customer's email address.

[site_url]: The URL of the website.

[site_name]: The name of the website.

[product_details]: Information about the product(s) in the customer’s cart.

[checkout_url]: The URL leading to the checkout page.

[cart_url]: The URL to the customer’s cart.

[reply_to_email]: The email address to which replies will be sent.

[coupon_code]: A coupon code offered to the customer.

Additionally, the email can be reviewed by clicking on Send a Test Email.

Cart Abandoned Email Templates: 2nd Reminder & Final Reminder

The 2nd Reminder and Final Reminder Emails serve similar purposes, with incremental timing to ensure consistent follow-ups. An interval can be set for each reminder, ensuring that customers receive timely emails that encourage them to complete their shopping. This strategic timing helps to keep the abandoned items top-of-mind, increasing the likelihood of conversion as customers are gently nudged to return to their carts and finalize their purchases.

Cart Abandonment Report​

When Cart Abandonment Tracking is enabled, the system captures and records details of customers who add products to their cart but leave without completing their purchases. This feature provides valuable insights into customer behavior and enables businesses to take proactive steps to recover these potential sales through personalized reminder emails.

To view the report, navigate to Reports > Cart Abandonment from the owner dashboard.

Key Metrics:

  1. Recoverable Orders: The number of orders that remain incomplete after customers abandon their cart.
  2. Recovered Orders: The count of orders successfully completed after customers returned to their carts.
  3. Recoverable Revenue: The total potential revenue from incomplete orders. This value reflects the sales that could be recovered by encouraging customers to finish their purchases.
  4. Recovered Revenue: The total revenue generated from abandoned carts after customers were prompted to return and complete their transactions.

Manual Final Reminders:

Reminders from the Cart Abandonment Report can also be sent manually to specific customers. This feature allows for targeted communication, enabling personalized follow-ups with customers who have abandoned their carts, and increasing the chances of completing their purchases.